Introduction
Even offering the best and top-notch HVAC services, are you still not getting the high-quality leads? If yes! Then you are not alone, many HVAC businesses face such challenges. The reason for this is clear: businesses focus on traditional marketing campaigns but ignore the most powerful tool.
Yes! We are referring to Google Business Profile. Your GMB profile is your local storefront. After searching for the HVAC services, your potential customers will analyze your GMB profile and take action.
This action may be in the form of booking your services or scrolling down to find a new HVAC business. The only way to grab all high-ticket clients is to optimize your Google Business profile so that it appears in everyone’s searches at the top.
In this ultimate guide, you will unlock new ways to generate HVAC leads through an optimized Google Business Profile. So keep reading!
Why Google Business Profile a Goldmine for HVAC Leads?
On Google, thousands of everyday searches are related to local businesses. Some people are searching for “AC repair near me, while others search for “furnace installation services in my city.” Then, who shows up on these searches? Of course! The top three Google Business Profiles in the area are also known as the local 3-pack.
These are the profiles that will get all the leads, calls, and ultimately service bookings. Studies show 76% of people who search for local services visit a business within 24 hours, and nearly 30% make a purchase or booking.
So, all these statistics and study shows how important it is to rank your Google Business Profile. When your HVAC business appears in the top three profiles, it will be in building”
- Trust
- Visibility
- credibility
And results? You will get more leads and conversions. It’s like a growth loop, you rank your profile, get more leads and positive reviews, and then better ranking and again leads. In this way, GMB will prove a goldmine for HVAC leads.
Ultimate Guide to Generating HVAC Leads Through Google Business Profile
Explore our guide to generate HVAC leads through Google Business Profile.
Claim and Verify Your Listing the Right Way
In the first step, you should claim and verify your Google Business profile. To verify your business ownership, you should visit google.com/business, find your business, and click on “claim”.
You need to verify your business via phone number, address, or postal code. This verification ensures that Google is an authentic and trusted HVAC company. Once verified, you can customize your profile and make it appear on Google as you want.
There is a pro tip: you should keep your business name, address, and phone number consistent across all directories to avoid confusion for Google.
Write a Compelling HVAC Business Description
Your Google Business profile description is not just for SEO; however, it is a pitch to grab more leads. So, use the best-selling techniques and writing styles to tell your potential customers why they should book your HVAC services.
Well! Do not oversell or exaggerate things, also keep it natural, tell the benefits, but in a unique way. Instead of saying, “we offer the best HVAC services in (city)”, write a benefit-driver line, like,
Enjoy full comfort in your home with fast, reliable HVAC repair and installation services in your city. Our skilled team will provide a same-day delivery to avoid unnecessary delays.”
Fill Every GMB Section Thoughtfully
After verifying your Google business profile, the next crucial step is to fill out every section with care. Don, just copy and paste things on your profile, take the time to research, and ensure all details are accurate and relevant. You should use relevant keywords, more accurate information.
You should make sure that, following sections on your profile are complete:
- Select the right categories and service area
- Enter accurate business hours
- Accurate NAP details
- Publish high-quality photos and videos from clients’ work
When your profile is complete, it will have higher chances to rank on Google and receive more leads and business.
Focus on 5-Star Reviews
Your reviews are your online reputation. They help to rank your GMB profile in multiple ways. Once they attract your potential customers to book you, and another is that they improve your profile rankings and visibility.
It’s simple: a profile with 50+ positive reviews will get more leads and visibility as compared to a profile with only 5 average reviews.
You should encourage your satisfied clients to leave feedback on your profile. For this, you can apply this strategy:
- Send a polite follow-up text with your GBP link
- Use a QR code to scan the profile and directly land on it.
Smartly Use Google Posts
Google posts on your profile are just like mini-ads. You can show how you work, publish the latest offers, and provide more information about your HVAC business. It is one of the ways to generate HVAC leads through the Google Business profile.
Here’s how you can use Google posts in your favor:
- Publish new offers, services, and seasonal promotions.
- Inform about your working to build trust
- Post informative topics such as “how des best HVAC companies work” to engage the audience and increase traffic.
Track Your Results for More Leads
Well! Google Business Profile optimization is not everything. After profile setup, you should use Google Business Profile insights tools to track your performance. You can check how people find and interact with your business.
You can track,
- How many calls came from your listing
- How many people requested directions
- Which keywords triggered your profile
Common Google Business Profile Mistakes That Kill HVAC Leads
You should avoid these mistakes, as they can derank your profile forever instead of improving its rankings and visibility.
- Do not leave your GMB profile incomplete or outdated
- Do not ever publish blurry or low-quality images
- Do not do keyword stuffing or add irrelevant keywords
Some Expert Tips to Get More HVAC Leads from GBP
Here are some pro-level strategies that will help you get more HVAC leads from Google Business Profile.
- You should add a booking button so that your customers can schedule an HVAC inspection directly from Google.
- Connect your GMB profile to your website and other social platforms. It will add authority to your business.
- Use a call tracking system to know how many searchers convert into leads and satisfied customers
- You should add voice search features. For this, use phrases like “nearest HVAC service” or “24/7 AC repair” in your profile description and pages.
Conclusion
Your Google Business profile is your 24/7 sales machine. If you learn how to use it properly to get more HVAC leads and business, then it can turn into a goldmine for you. So, after you optimize it in the right way, it will bring more leads, boost credibility, and dominate your services in the local market.
FAQ
Can I advertise my HVAC services directly from Google Business Profile?
Yes! You can advertise your HVAC services directly from the GMB profile.
How often should we update our HVAC business listings?
To get better results, you should post weekly and update your photos and offers monthly.
What are some common reasons for HVAC GMB not showing in the local 3-pack?
Some common reasons for GMB not ranking are an incomplete profile, inconsistent NAP, poor quality images, and more.