Introduction
Let’s face this reality! Your HVAC trucks are rolling, and your technicians are experts in their skills. And, you have built a solid reputation over the years, which earns you a few clients every month. But when you are busy with installs and repairs of old clients’ ACs or heating systems, new homeowners are changing their ways to find contractors online.
Now, in the advanced digital world, they don’t scroll through useless directories. They just pick up their phones and search for “emergency AC repair near me” or “furnace service in my [city]. The companies that rank for these HVAC SEO keywords will get the leads.
These are the HVAC companies that get more calls, appointments, and revenue even when their team is sleeping. Luckily, you can also convert more people by mastering HVAC SEO by targeting the best keywords.
In this guide, I will reveal exact HVAC keywords that will help you rank on top.
Why HVAC SEO and Keywords Matter for Success?
Dear business owner! With Search Engine Optimization, you can make your website rank at the top when any potential lead searches for “HVAC service near me.” You optimize various elements of your website with proper keywords and NLP entities.
Keywords are the phrases that people search in Google to find a suitable service. Basically, your website ranks for these search terms.
For HVAC companies, these keywords range from specific terms like “Heater repair in [city]” to broad terms like “HVAC service near me”
Here is a detailed breakdown of why HVAC SEO is important for success:
- A cost-effective way to generate leads that’s cheaper than paid ads.
- Build company trust and credibility when it appears on top of Search Engine pages.
- Attract more local customers by ranking on the Google local pack.
- Meet the immediate needs of customers when they search for emergency situations.
- With SEO, companies can outrank competitors who are still focusing on traditional marketing methods.
Types of HVAC SEO Keywords You Must Know About!
When you start searching for the HVAC keywords, you will see various short and long terms. These are different types of keywords that you should focus on and smartly use in your website.
1. Short-Tail Keywords
The short-tail keywords are more competitive and difficult to rank. As they include broad and short terms that everyone searches for. These are:
- HVAC services
- AC repair
- Heating installation
2. Long-Tail keywords
These keywords contain three to four words and are more specific. They may have fewer searches but high conversion rates.
- ductless mini split installation near me
- Carrier furnace repair [Your City]
3. Local keywords
You can rank the Google local Map Packs by using these local keywords.
- HVAC near me
- heating repair [Your City]
- AC installation [Your City]
- HVAC contractor [Your City]
- best AC repair near me
- furnace installation [Neighborhood/Zip Code]
4. Service Specific Keywords
Those customers who know what services they want often search directly by typing a specific service-based keyword like “duct cleaning service in [city].
- duct cleaning services
- thermostat installation
- heat pump repair
5. Commercial & High-Value Keywords
Commercial keywordsare used for larger contracts or for customers who are ready to make a purchase.
- Commercial HVAC services
- Commercial air conditioning repair
- Industrial HVAC repair
- Commercial HVAC installation
- HVAC service for businesses
Best HVAC Keywords to Target By Category
After the above guides, we believe that now you are ready to find and use the best keywords for HVAC SEO. So, for your convenience, here we have mentioned a few HVAC SEO keyword categories. You can use them to rank for HVAC services on Google.
Here is a list of the best HVAC keywords:
Emergency HVAC SEO Keywords
- emergency HVAC repair [Your City]
- 24-hour AC repair near me
- furnace not working [Your City]
Seasonal HVAC keywords
- AC tune-up before summer [Your City]
- furnace cleaning service [Your City]
- Fall HVAC maintenance checklist
- Winter heating services
- Summer air conditioning tune-up
- Spring HVAC maintenance
Specific Service-Based Keywords
- duct cleaning services
- thermostat installation
- heat pump repair
Green and Energy Efficient Keywords
- Energy-efficient HVAC systems
- Eco-friendly HVAC solutions
- Green HVAC services
- Solar-powered HVAC
- High-efficiency air conditioning units
Equipments or Brand-Specific Keywords
- Trane AC repair [Your City]
- ductless mini split installation near me
- Lennox furnace replacement
Guide to Research HVAC Keywords Effectively
Follow these steps to find the best keywords that will help you outrank your competitors without spending extra money on marketing.
Start with Customer Pain Points
List down problems or queries your potential customer often searches for. Think about real customer scenarios and problems related to emergencies, seasonality, and regular maintenance.
Use keyword Research Tools
Use all free and paid tools to find the best and related keywords for the services you are offering. You can use Google Keyword Planner, SEMrush, Ahrefs, or Moz.
Spy on Your Competitors
Analyze the top 3 HVAC companies that are ranking in your area. Find out what keywords are appearing in their:
- Page titles and headings
- Service page URLs
- Google Business Profile description
Match Search Intent
Group your keywords according to the searchers’ needs:
- Emergency intent: “furnace not working,” “AC repair now”
- Research intent: “best HVAC system,” “how much does AC installation cost”
- Local intent: “HVAC near me,” “heating contractor [city]”
Never Ignore Local SEO
In your keywords, add local keywords to improve the local business by targeting the local map pack.
Check Real Data
Check real-time data and customer demographics by using Google Analytics and Google Search Console. You will be able to know about your progress and shortcomings with the real data analysis.
How to Use HVAC Keywords the Right Way to Improve the Rankings?
The most powerful SEO strategy is to naturally incorporate keywords and entities into your content and website.
Here is a breakdown of where you should add the primary keyword and related terms in your content:
- Title tag, Meta Description, & H1: add primary keyword.
- Headings (H1, H2, H3): add primary and related terms.
- Content Optimization:
- Place keywords naturally in service pages, blogs, and landing pages
- Image Alt text: add service and location keywords to rank images locally
- Local listings: maintain the name, address, and phone number the same on all directories.
Conclusion
The HVAC companies ranking at the top of Google are not always the biggest or oldest. However, they appear when the customer searches for any HVAC-related query that they have already covered.
All this is possible only with the use of the right keywords to improve the HVAC SEO. Every keyword you add to your content represents a potential customer with a problem that you can solve.
The right use of keywords and placement will bring the following magic to your business:
- Increase ranking and calls from potential customers
- Good revenue even when you are asleep
- No need to spend money on expensive ads.
FAQ
What is the best keyword combination to rank an HVAC business?
For the HVAC website, combining and using location-based keywords, long-tail, service-based, and educational keywords will be best.
Can long-tail keywords increase conversion rates?
Yes! Long-tail keywords target customers with specific needs, which increases the chances of conversion rates.
Is it essential for HVAC business SEO to optimize the website for mobiles?
Of course! Almost everyone quickly picks up the phone and searches for HVAC services whenever they need them. So, mobile optimization is essential.